With many players in the affiliate marketing world, you may be wondering how Seller Rocket Ecommerce PR is different from such choices as Affiliate Platforms, Clickbait/Retargeting services or D2C Seller Platforms with publishing arms. We will go through our unique position in comparison to each.
Affiliate platforms such as Impact, Narrativ, CJ, Shareasale, Pepperjam, Avantlink, Skimlinks and many others exist to help sellers and content producers track attribution. The seller signs up, usually at a high but flat rate, and uses the platform to generate links that are provided to the publishers. The Seller and publisher agree on a rate per transaction driven through the link.
The high recurring costs mean sellers are unlikely to sign up for multiple platforms, while there is no guarantee that publishers will be interested in these seller’s affiliate links, nor that there will be traffic. For a high fixed cost, the return requires active advocacy on the seller’s part to find content producers to publish the links. Ideally, publishers would flock to a seller’s affiliate listing to sign up, but with thousands of brands to choose from, it can be hard to get the attention of publishers with scale.
Seller Rocket is engaged in active advocacy for all of the brands that work with us. We can get the attention of large scale publishers with our large catalog of items. Working with us is much easier for large publishers than managing individual affiliate accounts for each brand they might mention. Seller Rocket is also performance based – with no fees unless transactions occur.
Retargeting services like Taboola and Outbrain are based on the CPC/CPM model, and have no direct relationship to revenue driven. Sellers pay for low-intent traffic, with no guarantee of actual sales. Publishers get paid, but the economics only work with large volumes of clicks – which tends to lean towards “clickbait” style headlines. This traffic is disappointing for the seller, and can be damaging for the publisher’s reputation with their readers.
Seller Rocket specializes in getting brands mentioned in native content, not click-bait. Publishers can maintain their editorial standards by writing commerce focused content that actually provides value to their readers, while also contributing to their bottom line. Brands only pay when a sale occurs, and are not inundated with low quality traffic.
A newer entrant to the affiliate universe is the D2C Seller platform with a publishing arm, like StackCommerce. These companies take on the affiliate work for publisher brands, managing a “shop” full of brands that are “recommended” by the publisher. The subdomain belongs to the publisher, but the content is entirely curated by the platform. Brands pay the platform to appear in these articles, and the platform does some SEO work to get more traffic to its listings. Brands pay to appear, whether or not they get any transactions.
Consumers are getting more accustomed to buying online from various stores, but whether they are ready to buy from a magazine’s “store” vs going to find the item on Amazon or the D2C site remains a question. The cost of driving SEO traffic to these listings is large, and has to be done at an enormous scale in order to produce results. Most publishers who outsource their affiliate work in this way are simply hoping someone else will take the reins, and are not willing to invest heavily in improving traffic.
Seller Rocket works only with publishers who are taking affiliate marketing seriously, and putting significant resources into their content, seo, social and other tech, including push notifications. Fees are performance based, ensuring that no investment comes without a return. Seller rocket also provides more direct access to attribution data, not requiring the use of a third party or leaving sellers to guess about how much of the traffic actually lead to sales.
Seller Rocket is forging a new path in the affiliate marketing world. We are cutting out the high fixed costs associated with participation in affiliate marketing, and ensuring that brands and publishers are aligned for maximum success. Reach out today to get your products evaluated.
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