Editorial Recommendations on Amazon can have a strong impact on product ranking and sales. Find out what they are and how to access them.
Selling on Amazon is highly competitive. It’s essential for sellers to get their products ranked on the first page of search results. What are all the ways sellers can achieve this? Sellers can have high organic rankings, but Amazon is burying organic search results. Of the first twenty products a shopper sees when searching on Amazon, only four are organic. Sellers can gain visibility and boost sales by running ad campaigns for their products. There are three Amazon ad types available: Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Advertisers pay a fee to Amazon when a shopper clicks on their ad (pay-per-click model). The competition and number of sellers using Amazon ads continues to grow significantly. What else can sellers do to get their products ranked on the first page? Editorial Recommendations are a great way for sellers to rank on the first page and maximize their visibility on Amazon.
Editorial Recommendations are product recommendations that show up on the first page of search results when a product’s keywords are searched on Amazon. Editorial Recommendations are written by a list of hand selected third-party publishers inside the Onsite Associates Program, an extension of the Amazon Associates (affiliate) program. Instead of promoting products on their own website, publishers recommend and promote products directly on Amazon, and earn a commission on referred sales.
Editorial Recommendations are distinct from organic and pay-per-click product listings. Their purpose is to aid consumer decision making and influence buyers to purchase certain products. All the opinions, recommendations, and product claims are those of the independent publisher, not the seller or Amazon. Below is an image of an Editorial Recommendation on Amazon.
It includes the name of the publisher, an informative article about the product category, and then three product placements. These products get a prominent spot on the first page and it supercharges the seller’s legitimacy and perceived value. Editorial Recommendations are meant to be a credible source of information that provides shoppers with trustworthy product choices backed by social proof.
The way Editorial Recommendations appear is based on Amazon’s machine learning algorithm. It takes into account location, time of day, previous searches, and previous purchases. A shopper in one city may see an Editorial Recommendation under a keyword, and a shopper in a different city may see a different Editorial Recommendation under the same keyword.
Amazon optimizes and delivers Editorial Recommendations to shoppers and provides them with a highly personalized experience that maximizes engagement and sales.
Editorial Recommendations on Amazon have many benefits. They’re a great way to boost a product that already consistently sells well and previous customers have rated highly. Also, they help to increase a seller’s economic moats. Some of the benefits include:
Editorial Recommendations take up a significant amount of visual real estate and are a great way to guide more shoppers to your product versus competitors. Sellers can get as many shoppers as possible to view their products when they run pay-per-click ads, have high organic rankings, and get featured in Editorial Recommendations. When a shopper sees a product more than once on the same page, it entices them to purchase that product.
There are some requirements for a product to be eligible for Editorial Recommendations on Amazon. Here are the minimum criteria needed:
Editorial Recommendations are not meant for beginners launching their first product. They’re meant for established sellers who have products with high review counts and a strong sales history.
When it comes to getting discovered on Amazon through Editorial Recommendations, sellers only have a few options. Publishers inside the Onsite Associates Program may choose whichever products they want to write about. There’s a chance that sellers get their products organically selected by publishers, but this makes it difficult to track the performance of the article. Sellers can reach out directly to publishers, but this is time consuming with low success rates. What’s the other option? SellerRocket can help.
SellerRocket can get your products featured in Editorial Recommendations on Amazon. We were founded by eCommerce experts with decades of experience working with publishers and online product review companies. Previously, we were a publisher inside the Onsite Associates Program, but realized the program’s inefficiencies with allowing sellers to access publishers. We bridge the gap between sellers and publishers, streamlining the process of matching products with articles. We allow more sellers to receive coverage and enable publishers to focus on quality content creation.
We have a vast network of publisher partners who write Editorial Recommendations on Amazon and product review articles on their own websites. We can get your products featured in Editorial Recommendations in a timely fashion. It takes us 6-8 weeks on average to get your products featured in a live article. We allow you to track attributed sales and performance metrics through our dashboard. Working with us is one of a kind and we make it easy to access Editorial Recommendations on Amazon. All you have to do is contact us to get started.
There is no cost if your products get organically selected. If you reach out directly to publishers, there may be a payment structure that requires a heavy down payment upfront.
SellerRocket is a performance-based agency that does not require any down payments or any money upfront. Our pricing model varies on the total number of parent ASINs, sales volume, and channel. First, we review all products to ensure they will perform well before moving forward.
We do not charge anything if we cannot get your products featured, and you only pay when your product is featured in a live article. Also, we do not charge anything if we cannot get your product placed in the top three spots in Editorial Recommendations. Once your product is featured in a live article, we charge a one-time curation fee, a recurring per parent ASIN fee, and a small percentage of directly attributable revenue. SellerRocket wins when our clients win.
If you’re a seller who wants to increase your front page visibility on Amazon, Editorial Recommendations are a great option. They’re an effective way to drive conversions and get ahead of your competition.
Sam Young is a Digital Marketing Specialist at SellerRocket. You can find him on LinkedIn here.
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