Affiliate marketing is a performance based marketing channel where publisher partners promote a brand’s products and get paid when their referrals result in a transaction for the brand. It is an advertising model in which a company compensates third party publishers to generate traffic or leads to the company’s products and services. Affiliate marketing with publisher partners drives brand awareness, increases traffic and sales, and keeps shoppers engaged throughout the sales funnel. Publishers use their blog, website, or social channels to partner with brands and promote the brands products and earn a commission from referred sales.
Before the digital era, publishers have been doing affiliated editorial content since they first drew audiences in the physical world. The problem that publishers faced with physical media was tracking the editorial content’s impact. The rise of the internet, ecommerce, and digital editorial content has allowed the entire publishing industry to evolve its business model. Publishers can now accurately track how much affiliate revenue they drive for their brand partners using tracking and attribution systems. Digital marketing has opened the door to tracking live metrics, analytics, and cookies. As a result, they can achieve better performance rates and use real world data to improve their strategies and processes. Today, affiliate marketing is a robust billion dollar industry that creates a win-win situation as it’s a great way for brands to grow their presence online and for publishers to earn a commission.
Affiliate marketing varies from agreements between direct-to-consumer brands and Instagram influencers to the Amazon Onsite Associates Program. The Amazon Onsite Associates Program is an invite-only platform that brings third party review articles onto the Amazon shopping platform to help inform buyers when making a purchase. Affiliate marketing is a type of advertising that brands use to drive traffic to their website or product listing. It starts out as a partnership between a brand wanting to advertise their products and a publisher. Publishers use affiliate links on their blogs, content, websites, mobile apps, shopping platforms, and social channels to drive traffic and get paid commissions. Generally, publishers write articles about relevant products based on their category. Amazon popularized the practice by creating an affiliate marketing program where publishing websites and bloggers write reviews and discussions about products and put links to the Amazon product listing in their articles for fees when a purchase is made. Some of the biggest publishers involved in affiliate marketing include The New York Times, Wirecutter, Buzzfeed, Best Reviews, LATimes Bestcovery, and many more.
There are many reasons why a brand would utilize affiliate marketing. Partnering up with a publisher is perfect for brands in the growth and scaling phase. According to Statista, affiliate marketing spending in the US alone is expected to reach $8.2 billion by 2022. Brands use affiliate marketing to find new customers, increase traffic and sales, gauge real time consumer demand, and identify new opportunities. Publishers use affiliate marketing to deliver great offers to their readers, create and build relationships with brands, and earn commissions.
Seller Rocket is the best affiliate marketing network that streamlines the process of matching brands with publishers. Seller Rocket has partnered with hundreds of publishers in the invite-only Amazon Onsite Associates Program and even more publishers who write affiliate content on their own sites. In 2021, we helped over 2,000+ brands and 50,000+ products drive more than $50M in sales. Contact us to find out how you can leverage the Seller Rocket boost and get connected with an affiliate publisher partner to advertise your products!
Author: Sam Young is a Digital Marketing Specialist at Seller Rocket. You can find him on Linkedin here.
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