How To Rank Products On Amazon

It’s no secret Amazon is the top platform in the world to find every type of product imaginable. From nail clippers to military gear, the options are endless with what can be sold on the site, which attracts retailers from around the world. Although it’s easy to sell your products on the website, the increased competition in recent years has made it more challenging to have your products rank higher when consumers perform searches. Fortunately, there are a few proven techniques to use to follow Amazon’s algorithm and make your items stand out from the competition.

Understand the Pillars of the Search Algorithm

Many sellers don’t realize multiple factors determine how high your product ranks, even when other retailers are selling the same item. The ranking factors Amazon deems to be important include the sales rank of the product and the number of people who have left a review. Answered questions posted near the description are also relevant and play a significant role in conversions. 

The images posted on the page are also a factor to prioritize because they determine how confident a customer feels buying the product. Post multiple images of at least 1,000 x 1,000 pixels and include the zoom feature to ensure customers get a better view of the item.

Price is another factor that not only affects your sales but also how high your product ranks on Amazon. The price tag has an impact on conversion rates. Amazon also considers how many seconds or minutes a customer spends on your page reviewing what you’re selling. This shows how interested people are in what you’re offering and makes the product rank a lot higher.

Creating and Optimizing the Perfect Title

The title you create when you’re assembling the parts of your product listing is considered the most valuable real estate by Amazon. It will greatly affect the performance of your product and how easily people discover it when performing a search. 

A lot of thought should be put into the title to ensure it informs the reader and stands out from similar items in the same category. The title should include important details like the brand, product line, color, size, material, product type, and the number of items included if it’s a set. Adding more target keywords will work in your favor. You’ll also need to be mindful of the number of characters the title includes to ensure it shows up in organic results. It’s good to keep the title between 115 to 144 characters. This will vary depending on what you’re selling and the category where it’s placed.

Experts suggest placing the relevant keywords first to obtain both algorithmic and practical implications. Read the title multiple times to ensure every type of customer has a clear understanding of what you’re selling to avoid any confusion. People from all over the world who are spending time on Amazon shouldn’t have to think twice about what you’re trying to sell. This is easier said than done, but you can start by making a list of the keywords you want to include. 

You may also be wondering how important it is to include the brand name. There’s no simple answer. You can try it out on some of your products to determine how they perform and get an idea of how well it works. Many sellers prefer to include the brand name to make the product appear higher quality and more reputable. This will inform customers that it’s a legitimate company that manufactured the product and isn’t a knock-off.

As you gain more experience creating titles in your listings, it can be easy to overstuff the keywords. This can make the title harder to read and can come off as unnatural. Customers can quickly pick up when you’re trying to add too many keywords to rank higher, and it can affect your professionalism. 

Make Use of Bullets

Incorporating bullets into your listing is another opportunity you have to increase your rank, conversions, and relevance. This factor directly impacts the product relevance and conversion rate. 

Bullets are always helpful because they’re quick and easy to read. You only have a few seconds to keep your customers on the listing before they move on to something else. Bullets give them the most important facts and benefits about the product to help them become more informed without reading heavy blocks of content. They’re also useful for Amazon to identify your product every time customers perform a search.

You likely have a few keywords you didn’t use once you created your title. Fortunately, you have another chance to use them again in your bullets. You can even detail specific types of products the item works well with to showcase its versatility. 

The bullet list is a chance for you to inform the reader if a warranty is included when they purchase the product. This can help them protect their investment and add more value to the item.

Become a Storyteller

There may be a formula when it comes to creating your Amazon listings, but you can still get creative. The description is a great place to tell a story because it will influence the visibility of your product and will get indexed. Here’s another place where keywords can be included.

Add some HTML to your product description. Fortunately, many free online resources convert text to HTML, which is convenient if you’re not familiar with coding.

As you tell your story, talk about your company and offer an insight into it to establish trust with the reader. Your voice and personality should come through to make it relatable and more engaging. This is a way you can connect with the customer, which can be enough to make them add your product to their cart.

Optimizing your Amazon product listings is crucial to have any traction on the website as you attempt to increase your profits. It’s essential to include complete and relevant details to help the buyer make an informed decision and have more confidence in what they’re purchasing.