When you are thinking about listing optimization, it is worthwhile to keep an eye on the possibility of being mentioned in an editorial recommendation. Lots of agencies and software companies will guide you through the process of optimizing for organic ranking, but only Seller Rocket can tell you how to best prepare for the spotlight that is the editorial recommendation.
1. Your image. Simplicity is best, but if you can incorporate a color that stands out, the impact of visual repetition is much more pronounced.
Our research has found that when items that are repeated on the page, through paid, organic and editorial recommendations, all three channels see a big lift.
2. Your item description. Keep the salient info towards the front, and keep it under 65 characters if possible. If you can think about where the break will be, so much the better. Our research shows few shoppers click through to see the full article, so the item must speak for itself in the horizontal view.
3. Your price. Discounts flow through! Make sure they are updated on your PDP. Our research shows that articles that include items on sale get additional share of voice when the sales are running. Make sure that is as visible as possible!
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