If you’re selling on Amazon, you’re competing against a dense market of entrepreneurs. Having a unique product will give you an edge up to a point, but there will likely come a time when your success seems to have capped out.
Here, you have two choices: ride along at your current pace and eventually fall out of the game, or secure growth capital and hit the gas on your business’ potential.
For the sellers who would rather see the second inning before they throw in the towel, here are four tips for using growth funding to accelerate and scale up your business.
Stalling out is often a result of limited reach. You need to be constantly procuring new qualified leads if you expect to grow, but investing in a solid advertising strategy often requires a budget that surpasses your present revenue stream.
Neglecting marketing is one of the most common mistakes early-stage business owners make. Throwing money at something that won’t yield an immediate ROI is a risk, but it’s also a move you can’t afford to shy away from if you want to stay ahead and afloat of a competitive e-commerce marketplace.
If you choose to accept non-dilutive growth capital, such that Yardline offers, you won’t be required to put up equity or overturn ownership to invest in your ad reach. You retain creative control and can focus on a long-game growth strategy, knowing your capital partners are more interested in the longevity of your business than a quick ROI.
Another common roadblock for Amazon sellers is stocking out.
Once you’ve developed a unique product and established consumer interest, you don’t want to watch your sales rise only to stall flat when you can’t keep up with product supply. Especially in the Amazon marketplace: if your product isn’t available, customers will just search for and order the next best thing.
If you invest in a healthy inventory by accepting growth capital, you’re potentiating unlimited sales and profits. Not only that, but with Yardline, paying back your investment is tied directly to your revenue.
This means that the amount you make from selling off your stock will influence the amount paid each month toward your capital debt, ensuring your increased inventory works to your benefit instead of weighing over your head.
At every stage of your business’ growth, you should be raising extra cash to have on hand for product development, operations, or simply as a risk net.
Liquidity is also highly appealing to investors. This wiggle room tells potential partners that you’re a safe investment, which will open up more opportunities for collaboration and large-scale ventures down the line, including acquisition deals or mergers.
Obtaining growth capital is a simple, low-risk way to increase your liquidity, as it can be easily extended and renewed as your business scales. Yardline offers 3-, 6-, and 9-month payback schedules, tailored around an AI-powered underwriting assessment of your potential growth.
If you’re selling on Amazon and have your sights set beyond the ceiling, you need a capital edge on the competition. Access to funding is undoubtedly the chief divider between businesses that scale, and businesses that flop.
With Yardline, you get fair capital, and a fair chance at success. Because our underwriting process is data-driven, our approvals are timely, unbiased, and generous ($5K up to $1M). For every client we fund, we also assign a Seller Success Manager to help advise on new opportunities for growth. Having a partner along for the ride will give you the confidence it takes to keep your pedal on the gas when it matters most.
The reality is clear: you need ample funds on hand to take the leap at every hurdle and invest in new stages of growth. If you’re ready to break into the next inning of your operation, fill out a simple three-minute application here, and learn how Yardline can get you there.
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