Editorial Recommendations On Amazon

What Are Editorial Recommendations On Amazon?

Editorial Recommendations are written like product review articles by a list of hand selected third-party publishers inside the Onsite Associates Program. They show up on the first page of search results when your product's keywords are searched on Amazon.

They are distinct from organic and pay-per-click sponsored listings. Your product gets a prominent spot on the search results page and it supercharges your brand’s legitimacy and perceived value.

As Amazon continues to invest in these placements, having your products featured is becoming more important in order to maintain share of voice on key search terms. Read here to find out more.

Requirements to Be Eligible

Using Editorial Recommendations is a great way to boost a product that already consistently sells well and previous customers have rated highly. You can drive additional traffic and sales to your Amazon listings without spending money on pay-per-click ads. Your advertising cost of sale (ACoS) will be a fixed and predictable amount every month with the additional revenue driven by Editorial Recommendations. Here are the requirements to be eligible.

Minimum of 100 reviews with at least a 4-star rating

High organic ranking for product's keywords

Have plenty of inventory in stock

No relation to religion or sex

No medical claims

Benefits

Increase Brand Awareness and Product Exposure
Increase Social Proof, Credibility, and Trust
Drive High-Converting Traffic
Increase Sales
Improve Best Sellers Rank on Amazon
Improve Organic Rankings on Amazon
Direct Customers to Your Product Listings vs. Competitors
Boost Pay-Per-Click Campaigns Efficiency
Combat Fake Reviews
Stand Out From Competition

Get Started!

Sign Up and Receive Dashboard Access

Updates When Editorial Recommendations Go Live
Links to Live Editorial Recommendations
Track Attributed GMV
ASIN Repositioning/Refreshes

How It Works

Submit your Amazon storefront and ASINs to SellerRocket for us to vet, qualify, and prepare your products based on sales velocity, organic ranking, and keyword search volumes.

SellerRocket submits your ASINs to our publisher network and aligns your products with relevant content and optimizes matching based on availability.

Our publisher partners update or create new content that includes your ASINs. The publishers submit their articles to Amazon for approval.

Editorial Recommendations are published to the Amazon search pages and begin A/B testing to determine where the articles will be shown.

Article indexing concludes and Editorial Recommendations are shown live on average for 3 - 6 months at a time, but can stay live longer if no competing articles are introduced and your products stay in stock.

FAQs

How do products get published on Editorial Recommendations?

There are only two ways products get published on Editorial Recommendations. Either products are organically selected by publishers or they get featured through SellerRocket's network of publishing partners. We bridge the gap between sellers and publishers.

How much does SellerRocket cost?

We offer performance-based pricing that varies on sales volume and the total number of parent ASINs. First, we review all products to ensure they will perform well before moving forward. We do not require any down payments or any money upfront. We do not charge anything if we cannot get your products featured. You only pay when your product is placed in a live review article. We also do not charge anything if we cannot get your product featured in the top three spots on Editorial Recommendations.

What is the average ROI?

Our clients realize on average a 4-10x return on adspend (ROAS) and a 30% overall boost in sales.

How long is the timeline?

On average, Editorial Recommendations usually go live within 6-8 weeks and stay live for over a year. The fastest time we have seen a review article go live is 2 weeks, and the slowest time we have observed is 2 months.

Who controls the content?

Publishers maintain total control over their content. They write independent, third-party reviews featuring your products. SellerRocket has no influence over the written content. We submit your products and keywords to our publisher network and align your products with relevant content.

What influence does SellerRocket have on how products are positioned within the Editorial Recommendations?

Seller Rocket does not control which position (far left, center, right) that your product will reside in. Instead, we can advocate for a position. The final decision rests with the publishers themselves and their content teams. However, based on historical precedent, having a large volume of reviews relative to peers, and of course a strong star rating are material factors in this decision process for many publishers.

What's in it for Amazon? Why don't they do it themselves?

They clearly value independent third party content for a few reasons: (A) Third party validation and trust with consumers. It is easier to trust these third parties than Amazon telling you what to purchase. (B) Supports the known and publicly shared challenge of managing user generated content/reviews on the site. (C) Protective layer from a regulatory perspective and shows Amazon is NOT controlling/manipulating all of their search results. (D) Prevents users from leaving Amazon to read reviews in Google or other sites/search engines. (E) Most importantly, increases conversion rate on Amazon, and thus helps grow revenue now and later.

What Our Customers Say

For my established product SellerRocket consistently drives 20-30% of revenue, AND the halo effect from reduced PPC costs and increase in organic Amazon ranking is likely 2-3x that! For our newer products we’ve doubled daily revenue overnight when SR goes live.

Chad

Pet Product Seller

I work for a top 500 Amazon seller and after using SellerRocket's editorial PR service, my brand realized a boost in sales with lower PPC costs. The product exposure and increased traffic grew my share of voice on keywords within a couple of months. Highly recommend.

David

Sporting Goods Seller

In our time working with SellerRocket we have launched numerous product review articles both on Amazon and other big publisher review sites. As a result we have seen our Amazon listings increase in organic rank and we have acquired several best seller badges through increased sales. We are thrilled with these results and are more than happy to have included PR into our marketing strategy.

Ryan

Kitchen Product Seller

“What I like is I really haven’t done anything. All I’ve done is given the ASINs, given the keywords. I’m not actively reaching out to do things, I just put it in there and the team takes care of it over there at SellerRocket”

Kris

Sellozo Partner