Amazon confirmed that this year’s Prime Day shopping event will take place in July. Find out what Prime Day is and how you can prepare for one of the biggest shopping events of the year.
Amazon Prime Day is an annual sales event that gives huge discounts exclusively to Prime members. It’s one of the largest sales events of the year, competing with Black Friday and Cyber Monday. Also, it’s a way for Amazon to get more people to subscribe to Amazon Prime.
Prime Day was first launched on July 15, 2015, as a way to celebrate Amazon’s 20th birthday. Amazon’s goal was to offer a volume of deals greater than Black Friday exclusively for Prime members. The first Prime Day event lasted 24-hours, spanning across nine countries including the United States, United Kingdom, Spain, Japan, Italy, Germany, France, Canada, and Austria. During the first Prime Day event, Amazon FBA sellers experienced record-breaking unit sales growing nearly 300% worldwide. In 2015, Prime Day generated an estimated $900 million in sales, and there were an estimated 46 million Amazon Prime members.
Since its inception in 2015, Prime Day has grown tremendously. Amazon created Prime Day in 2015 as a 24-hour sales event to boost summer sales and celebrate its 20 year anniversary. Since then, Amazon’s annual sale has turned into a 48-hour smorgasbord of deals. Prime Day 2021’s total sales reached $11.2 billion, compared to $10.4 billion in 2020. Prime Day 2021 took place in more than 20 countries, and more than 250 million items were sold worldwide. Currently, Amazon has over 200 million Prime members. There are 157.4 million Prime members in the United States alone.
Global Amazon Prime Day Sales from 2015 to 2021 (in billion U.S. dollars)
According to Amazon’s quarterly earnings report, Prime Day 2022 will take place in July in more than 20 countries. Although we don’t know the exact dates yet, the shopping event typically occurs during the second or third week of July. There is a lot of speculation that Prime Day 2022 will occur on Monday, July 11 – Tuesday, July 12. The actual date is normally confirmed by Amazon just a couple weeks before the event. This year, Amazon announced an increase in Prime’s annual membership fees from $120 to $140. The monthly membership fee increased from $13 to $15.
Prime Day 2021 was the biggest two-day period ever for Amazon’s third-party sellers. Here are some ways sellers can prepare for this years mega sales event:
Prime Day is one of the biggest shopping events of the year that rivals Black Friday and Cyber Monday. Customers can find deals in every product category on Amazon. Third-party sellers can achieve the highest volume of sales of the whole year.
Sam Young is a Digital Marketing Specialist at SellerRocket. You can find him on LinkedIn here.
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