Articles written by reputable publishers about your product that show up on the first page of search results when one of your product’s keywords are searched on Amazon.
They are distinct from organic and PPC sponsored product listings. Your product gets a prominent spot on the results page, and it supercharges your brand’s legitimacy and perceived value.
If your product is featured, it can appear up to four times in a single Amazon search (editorial recommendation, organic listing, PPC sponsored ads, brand ads). Acquiring more virtual real estate entices customers to purchase from you.
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