Understanding Amazon Terminology: A Complete Guide to Acronyms and Key Terms

Navigating Amazon’s vast ecosystem involves familiarizing yourself with various acronyms and specialized terms. This comprehensive guide will help you decode Amazon’s terminology, organized alphabetically for easy reference.

A

• Add to Cart: The action of placing a product into the shopping cart before proceeding to checkout.
• Amazon Attribution: A tool that allows sellers to track the performance of their non-Amazon marketing efforts in driving traffic and sales on Amazon.
• Amazon Store: A customizable storefront on Amazon that brands can create to showcase their products and brand identity.
• Attribution Tag: A unique code used to track and attribute traffic and sales from external sources to Amazon listings.

B

• BSR (Best Sellers Rank): A ranking system that shows how well a product is selling within its category on Amazon.
• Brand Registry: A program that helps brand owners protect their registered trademarks and provides enhanced reporting tools and additional features for their listings.
• Buy Box: The section on a product detail page where customers can add the item to their cart or buy it immediately. Winning the Buy Box increases the likelihood of a sale.

C

• COGS (Cost of Goods Sold): The total cost of producing or purchasing the products that a business sells.
• CPC (Cost Per Click): An advertising model where you pay for each click on your ad.
• CTR (Click-Through Rate): A metric that measures the percentage of people who click on an ad after seeing it.
• Customer Reviews: Feedback provided by customers about their purchase experience, which can influence future buyers.

D

• Dropshipping: A retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a customer makes a purchase, the store buys the item from a third party and has it shipped directly to the customer.

E

• EBC (Enhanced Brand Content): Similar to A+ Content, EBC allows sellers to enhance their product listings with rich media and detailed descriptions.
• Entity: A distinct and identifiable item or concept within Amazon’s system, such as a product or brand.

F

• FBA (Fulfillment by Amazon): A service where Amazon takes care of storage, packing, and shipping of products on behalf of sellers.
• FBM (Fulfillment by Merchant): A fulfillment method where sellers handle storage, packing, and shipping themselves.

G

• GTIN (Global Trade Item Number): A unique identifier for products, including UPCs, EANs, and ISBNs, used to track inventory and sales.

I

• IPI (Inventory Performance Index): A metric used by Amazon to measure how effectively sellers manage their inventory.
• KPI (Key Performance Indicator): Metrics used to evaluate the success of various aspects of a business, such as sales performance or advertising effectiveness.

L

• Landing Page: A specific page on a website where visitors land after clicking on an ad or link.

M

• Marketplace: The online platform where buyers and sellers interact, such as Amazon.

N

• Negative Feedback: Customer feedback that highlights dissatisfaction with a product or service, which can impact a seller’s reputation.
• Out of Stock: A status indicating that a product is currently unavailable for purchase.

O

• Organic Rank: The ranking of a product or listing based on its natural search performance, without the influence of paid advertising.

P

• PPC (Pay Per Click): An advertising model where you pay for each click on your ad.
• Product Reviews: Feedback and ratings given by customers based on their experience with the product.

Q

• Q4 (Fourth Quarter): The last quarter of the fiscal year, often associated with high sales volumes due to holiday shopping.

S

• SFP (Seller Fulfilled Prime): A program that allows sellers to offer Prime shipping benefits to customers while fulfilling orders themselves.
• SPV (Single Product Variation): A product listing that includes only one variation, such as size or color.

V

• Vendor Central: The platform used by first-party sellers (wholesalers) to manage their products, orders, and other business operations on Amazon.

Understanding Amazon’s terminology can significantly enhance your ability to navigate and succeed on the platform. By familiarizing yourself with these key terms and acronyms, you’ll be better equipped to manage your Amazon business, optimize your listings, and effectively engage with Amazon’s various tools and services.