Your Amazon listing has no chance to succeed unless you have great product images. After reading this article, you’ll have the knowledge to ensure your images meet all of Amazon’s product image requirements while also helping your listing stand out from the competition.
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Amazon product photography is all about capturing images that showcase your product in a way that communicates to potential customers why they should buy it. Unlike regular product photos, Amazon product images focus on the features and benefits of the product while maintaining visual appeal. Your goal is to inform and persuade potential buyers.
Visual stimuli are incredibly powerful—research shows the human brain processes an image in just 13 milliseconds. This means that having high-quality images can dramatically boost your conversion rate. If your product images clearly explain the value of your product, show it in the best light, and answer potential buyers’ questions, they won’t need to look at any other listings.
Good images not only increase conversions, but they also improve your click-through rate, especially when the main image is eye-catching.
When it comes to getting your Amazon product images, you have two options: hire a professional studio or take the photos yourself. Professional studios ensure your images are high-quality and meet all of Amazon’s requirements, but if you’re on a budget, you can certainly take your own photos. The key is knowing the right techniques and requirements.
Each product requires different types of images, but here’s a basic guideline to get started.
The main image is the most important part of your listing. It should be a clear, high-quality shot of your product against a plain white background. This image should represent what the product looks like when it is first taken out of the box.
Infographic images highlight the key features and benefits of your product, often incorporating text to explain why it’s the best choice for customers.
Lifestyle images are designed to help customers visualize how the product will be used in real life. These images give your product context, allowing customers to imagine themselves using it.
When planning your Amazon product images, aim for a mix of these three types, but always make sure your main image is compliant with Amazon’s rules.
If you decide to take your own product images, follow these steps to ensure you meet Amazon’s standards.
Pre-shoot Planning: Make sure you understand the technical requirements. Your images must be saved in TIFF, JPEG, GIF, or PNG format, with a resolution of at least 1000 pixels on either the height or width. Also, avoid using special characters in file names.
Physical Setup: For your main image, ensure the product is photographed against a white background. You can use a white sheet, poster board, or paper to create this. Lighting is key to making your product look appealing, so ensure you have consistent lighting that eliminates shadows.
Camera Setup: Ensure your camera is on a steady surface or use a tripod to avoid blurry images. Take multiple shots from different angles to ensure you have plenty of options to choose from when selecting your best images.
Once you’ve completed your shoot, you can edit your photos. If you have Photoshop skills, you can add infographics and enhance the images yourself. Alternatively, you can hire someone to add the infographics and polish the images for you.
To upload your photos to a new listing, go to the Inventory tab in Seller Central and select “Add a Product.” On the “Images” tab, click “Add Images” and choose your main image. For existing listings, navigate to the “Manage Inventory” page, select the product you want to update, click “Manage Images,” and upload the new photos.
Amazon maintains strict guidelines for product images. All images must meet technical and site standards to ensure they are accepted. Images should be in TIFF, JPEG, GIF, or PNG format, with a resolution of at least 1000 pixels. The product should be in focus and well-lit, with a pure white background for the main image. Images should not contain text, logos, or graphics unless it’s in the case of an infographic or lifestyle image.
Additionally, the product must fill at least 85% of the frame, and images must not contain any misleading or unnecessary objects. Text and demonstrative graphics are allowed in infographics or lifestyle images, but they should not distract from the product itself.
Mastering Amazon’s product image guidelines is critical to your success as an Amazon seller. High-quality, informative, and well-composed images can significantly improve your conversion rates, help customers understand the value of your product, and ensure your listing stands out from the competition. Whether you choose to hire a professional or take the photos yourself, it’s essential to meet Amazon’s technical and site standards to maximize your success on the platform.
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