Whether you’re launching a new product or scaling revenue for an established product, getting recognition outside of Amazon can be strenuous. This may be surprising, but customer reviews are one of the biggest components of getting content creators to feature your brand. If a publisher or influencer has two products to choose from, a product with 10 reviews and a product with 10,000 reviews, they’re going to choose 10,000 reviews every time.
Unless your brand is a household name, getting media coverage from top-tier publications with only a handful of customer reviews is next to impossible, so it helps to start small. As your reviews grow, your media targets will change from small influencers and blogs to bigger names. This article will provide tactics for sellers at every level to tackle the challenges of boosting a brand’s presence.
Contents
Building a presence outside of Amazon with a newly launched product can be quite difficult. Reviews play a strong role in whether or not a product is deemed “worthy” of being reviewed. From micro-influencers to large publications – nobody wants to bet their reputation on an unproven product. For example, what if the product turns out to be very low quality or hazardous?
There are a few tricks that sellers use to get their first handful of reviews and raise public awareness of their brand. Amazon Vine is a program that can be used to get up to 30 reviews on your newly launched product. Savvy Amazon sellers will launch their variations separately and put them all through Vine. Later, they combine their variations under one parent listing. A newly launched product with 5 variations hits the ground running with 150 reviews.
Once you have reviews, you can start to reach out to small blogs or influencers. It is vital to know what to expect based on the number of reviews that your product has, as well as your brand history. If Sony launches a new product, they could get Forbes to write about it. If you were to launch your first product on Amazon called “Blissful Coffee Cups” and nobody has heard of you, you’re going to have to go for smaller targets. Much smaller than Forbes.
Reaching out to small blogs and influencers can be a grind. It is most cost-effective to message blogs and influencers directly. It helps to keep your messaging as simple as possible. For example: “Hi Mr. Blogger/Influencer, really love your content! My brand is ___ and I sell ___. I was wondering if you would review my product on your page.”
There are also software platforms that can help with outreach but usually have a fixed monthly cost to use the platform. Additionally, there are fees based on the sales driven by the blogger or influencer.
When a product has more than 100 reviews, it will be more appealing to bloggers, influencers, and possibly even some large publishers. Utilizing direct outreach will have a higher success rate and will allow your product to get featured in more content. The more outreach you do the more it makes sense to use a software platform that assists with outreach.
Most affiliate software platforms require management to be successful, just as if you were still doing direct outreach. The benefit of these platforms is having a database to help discover new influencers and bloggers. Some platforms also help systematize outreach with templates and automated follow-ups.
Large publishers are constantly contacted by brands that want their products reviewed. Agencies like Seller Rocket help publishers filter the noise by pre-vetting for them and offering publisher-raised commissions as an incentive to feature truly great products.
If you’re climbing close to #1 in your category, there is a chance that you can get picked up organically by bigger influencers and publishers as they come across your product. If a product has more than 500 reviews and is within the top 100 for its subcategory, it’s very appealing for publishers that want to recommend *something new* rather than recycle the top-ranked products that are recommended on every site.
At this point, working with agencies like Seller Rocket is essential. Getting discovered by large publishers can make your brand a household name. The content that large publications produce is read by millions of people and their product recommendations help to funnel new customers to your brand.
The external traffic and high conversion rate from these publications help your brand rocket to the top of the search page and have less reliance on PPC advertising to maintain that position.
Products that lead their category are the most likely to get picked up naturally. Many publications feature all of the top-ranking brands for the category they are writing about. They often do this without contacting the brands that they feature. It’s a good shortcut because the top-ranked products are always well-reviewed and need to have great sales to achieve that ranking.
For affiliates, top-ranking products are an easy commission. If your favorite influencer recommends a product and you click over to Amazon and see that it has 50,000 reviews, you can trust that it’s a notable product. Amazon sellers average 2-3 reviews for every 100 sales, so a product with 50,000 reviews has sold A LOT of units!
Category leaders get picked up the most, but publishers are constantly replacing those products with *something new*, so it’s still helpful to work with agencies like Seller Rocket to make sure that those placements are maintained and that your brand is always considered when new content is being produced.
Publishers are professional content creators. In addition to their product recommendations, they also cover tentpole events, produce newsletters for their subscribers, and drive traffic through social media. If your product leads its category, it may be beneficial to work directly with a publication. This can be very expensive, but the result is excellent content about your product or brand as a whole. Many brands will reference this on their website or Amazon storefront and say “As Seen On.” This is a trust signal to any customer that visits your store.
© 2025 SellerRocket TM . All Rights Reserved.
Get our latest updates directly to your inbox.
Only the best in eCommerce and affiliate news, tips and tricks.
